Technology Push vs. Society Pull: Navigating Big Data for Service Innovation and Trust in the Age of Digital Transformation

Abstract

Technology push and society pull are driving an increasing number of people to come online, creating new opportunities for collaboration across both economic and social. As digital tools and platforms evolve, they enable greater connectivity, allowing people and organizations to collaborate more easily, share knowledge, and innovate. This shift is not only transforming business models and economies, but also reshaping social dynamics, empowering people to engage in global conversations, build communities, and address complex issues in real time. However, the transition to the digital era comes with both advantages and challenges. Digital Transformation (DT) relies primarily on networks and IT paradigms, which facilitate knowledge sharing. In this dynamic ecosystem, adapting to rapidly evolving high-tech innovations can be challenging. People are under pressure to adapt to technology and those affected by this transformation also influence the DT process. Alongside the acceleration of innovation, security and quality remain important concerns. Furthermore, recent developments such as big data and Artificial Intelligence (AI) add agility to this paradigm and make it imperative to create a secure path for the future. By balancing the benefits of technology with the need for real human interaction, we can create a more harmonious societal landscape. The purpose of this article is to explore the dynamics between technology push and societal pull in relation to digitalization.